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Dr. Ivan Misner

Dr. Misner’s Professional Blog

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Public relations can extend your referral marketing and Internet marketing efforts. Last week, I talked about how to use online and offline advertising together to attract more clients and grow your business.

This week, I’m going to give you some powerful strategies for increasing your company’s credibility and reputation through good public relations and word of mouth, both on the internet and in person.

What is public relations when it comes to small business?

Most people think that public relations is all about press releases and the like and that you have to be big in order to use public relations effectively.  I used to have this belief myself until I looked into what industry experts describe as public relations.  According to Business Dictionary – public relations usually involves activities that can be described as including activities “through publicity and other nonpaid forms of communication”.

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Last week, I talked about how to use online and offline strategies together to find more referral partners and get them to send you clients.

This week, I’m going to explore how to use the internet and physical advertising to attract more clients and improve your search engine ranking.

I’ll also explain how you can use advertising in conjunction with education-based marketing, so you can help your clients to understand why they need you, thus converting more leads into sales and inspiring the people who respond to your ads to make larger purchases.

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Referral Partners - the key to cost-effective marketing


Why is referral marketing so effective?

In today’s mobile-driven, Internet-fueled age of information, instant gratification, and Millennials with a do-it-yourself attitude, I’ve often been asked about the best strategies for attracting clients and getting referrals in this shifting business landscape.

Last week, I talked about how to use internet marketing and word of mouth marketing together to get more referrals and income from your networking efforts.

This week, I’m going to dive deeper into how you can use both the internet and in-person relationships to harness one of the most powerful client attraction strategies in the world: referral marketing.

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Internet Marketing or Word of Mouth? It’s Better to Use Both!

There’s been some debate over which is better: online marketing, or word of mouth.

They both have their advantages. Online marketing helps you to reach large numbers of people quickly and educate them about why they need your services, while word of mouth builds trust and connection faster, and is often the quicker path to making a sale.

If you want to attract the maximum number of clients and build your business quickly, you shouldn’t be thinking of internet and word of mouth marketing as an either-or question. They work better together!

To attract more clients, your marketing system needs 4 elements.

When you’re running a small business that does not yet have a large, dedicated client base, it’s especially important to make sure your marketing system has these four components:

  • Networks of people to support your business
  • Referrals from trusted clients and business partners
  • Advertising
  • Public relations

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